You've got an exciting new product, and you want to tell the world about it. Great! You're in luck. Press releases are one of the best ways to spread the word about your business or cause, and they're also extremely easy to write. In fact, if you can type faster than most people can read (yes!), then writing a press release for new business is right up your alley! But before we get started with how exactly to write a press release for your business here are a few things that could help make this process easier:
Make sure you have a clear message to convey
- Make sure you know who your target audience is.
- What is the purpose of the press release?
- What are you trying to achieve? Why is this important to your business? Who are they, and why should they care about what you have to say.
Write a compelling headline
A good headline is short, but descriptive. The goal is to grab the reader's attention and compel them to read more. Keep it catchy, don't use too many words (avoid clichés), and make sure that it's specific to your business.
In the present tense: “We're going viral!” or “Our company has been featured in USA Today!” will always get your readers excited—even if they don't know what "viral" or "USA Today" mean yet.
If you write in the first person, it will seem like you wrote this yourself instead of hiring someone else to do so for you; however if you do use an editor/writer then keep in mind that their job is not only about grammatical mistakes but also about making sure there isn't any confusion between subjects within sentences (e.g., "I am writing this article"). The best way around this issue is by using lots of commas: no one likes when they see too many unnecessary commas everywhere!
Include a quote
A quote is a great way to show your audience that you’re not just another PR firm. It shows them that you understand the importance of writing how to publish press release, and it gives them an idea of who else might be quoted in the piece.
If possible, include quotes from someone at your company who can speak with authority on the topic—a director or executive team member who has experience with this kind of marketing campaign before. Your CEO could also serve as a spokesperson if he or she has made similar statements publicly before (and if it doesn't feel like too much pressure). If not, there are plenty of other options: customers; industry experts; employees; competitors!
Get to the point in the first paragraph
The first paragraph of your press release should be short and sweet. It should include the most important information about your business and its products or services, so you can get straight to the point without waffling on about how great everything is.
This is also an opportunity to establish credibility with potential customers by showing that you know what you’re talking about—and that you have some idea of what they might want from their next purchase (or hire). For example: “The company makes affordable housing units for students on campus who can't afford off-campus apartments."
Include contact information
A corporate press release is a great way to introduce yourself and your business to the public. The best way to do this is by including contact information on your press release.
- Include your phone number, address, email address and website link if applicable.
- If you have a social media presence (i.e., Facebook or Twitter), include links to those platforms as well (though it's probably not necessary).
- And finally, if there are newsletters which subscribers can sign up for via email or snail mail—and these newsletters include an unsubscribe link—then include that too!
It's easy to write a press release when you have the right formula.
It's easy to write a press release when you have the right formula. You can use any of these formulas to create a great, best or powerful press release:
- The formula for writing a good press release is simple: State your business' mission and what it does in three sentences or fewer. Then tell readers how their support will help accomplish that mission or solve that problem—and how their support will make them look good doing it.
- The formula for writing a great press release is more complex but still simple enough for even beginners to understand: Tell them why they should care about what you have to say, then show them why they should care by providing evidence from research (if possible). This can be done through quotes from experts in your field who agree with your point of view; statistics; facts about similar companies' performance over time; customer testimonials from happy customers who benefited from using what was offered at no cost; etcetera ad infinitum!
Writing a new company press release is all about clarity and detail. If you can't get your message across in 30 seconds, then you're probably not doing it right. The more information you give out there (and more often), the more likely it is that the media will take notice of your brand.
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