How to do Local SEO for Dubai?

Local SEO and Google My Business:

If your small business is primarily focused on the geographic area in which it is based, using a number of local SEO tactics can be a useful way to gain more visibility in the Google SERPs.

The key to any local strategy is to claim your Google My Business account, which is where you provide Google with information about your business so that it appears in what is known as the “Knowledge Panel” on the SERP.

Claiming your Google My Business account will help your website be more likely to appear in these results and will provide users with more information when they land on a SERP.

Setting up your Google My Business account is crucial for small business SEO, especially if you rely on in-store visits for your business. Setting this up isn’t difficult, although Google may ask you to verify your business location.

Once you have access to the account, you can enter a range of information that helps Google and users better understand your business. This includes your location, opening hours, contact details, photos and more.

In addition to setting up and optimizing your Google My Business account, you can also localize your website so you can naturally target keywords with local intent.

A recent study found that 76% of people who search for a nearby business on their smartphone end up visiting one of those businesses the next day, while 28% of those searches end in a purchase. Click Here for SEO Company Dubai

By conducting a period of keyword research focused on keywords that reference your local city, town, or region, you can optimize for terms that are most likely to be searched for by your target audience.

Keyword Research:

One of the key aspects of SEO for small businesses is understanding what your users and/or potential customers are searching for on Google, as well as the intent behind those searches.

Keyword research forms the building blocks on which all good SEO strategies are based. It can provide guidance on how to optimize your content, give you ideas for creating new content, and even give you insight into how to structure your entire website!

There are a number of tools you can take advantage of (many of them free!) that can help with keyword research, providing valuable data on average monthly keyword searches and ranking difficulty.

When it comes to SEO for small businesses, you really need to be smart about which keywords you want to optimize for.

The keywords you select should depend on what your goals are – do you want to attract people to your website to make a purchase? Or do you want to provide them with information so they can drive to your physical store? Tailor your keyword research around these goals to create a solid SEO strategy.

Content:

The basic premise is this – provide excellent, useful and accurate content to users. Having great content on your website is definitely one of the biggest ranking factors that Google takes into account.

When someone performs a search on Google, they want something. Whether it’s a simple answer to their question, a product to buy or to know what the weather will be like tomorrow, they are presented with content that attempts to answer that question. So if you have limited content on your website or content that doesn’t meet the needs of Google searchers, it’s time to reevaluate.

Content can come in many forms. Traditionally, we think of blogs and case studies when it comes to content, but content also takes the form of product pages, videos, infographics and many other formats.

Reflect on the goals of your website and business and what types of audience you are targeting. What content will be useful to them? Research what is ranking on the first page of Google for your target query and find out why Google has decided to rank those pages above all else.

Generally speaking, longer content (1,000 words or more) is considered high value and provides a lot of useful information to users, but it ultimately comes down to the quality and likelihood that your page will satisfy the user's search query.