7 Changes That Turn Your Press Release Template Into a Powerful Marketing Tool

3 months ago 100
PR Distribution


A press release format is a marketing document. It's a tool that enables you to reach the right people at exactly the right time, helping your company build trust and establish itself as an authority in its field.

Your press release is a marketing document.

The press release example is a marketing document. It's a way to get your story out there and build awareness and credibility. It's also a great way to reach new audiences, earn media coverage, raise brand awareness and create an opportunity for you or your company to be highlighted in an industry publication.

Include a call to action.

If your press release is fleshed out, you’re probably ready to share it with the world. But if you want people to pay attention and actually engage with your message, then adding a call-to-action (CTA) at the end of your release is key.

What Is A Call To Action?

A CTA is an action that encourages readers or viewers to take after reading what has been written in their copy. For example, if I wanted readers of my blog post “How To Be More Productive In 2017” click on this link entitled “Increase Productivity With These 5 Tips” and learn more about how they can increase their productivity levels this year, then I would include a button right at the bottom of my article saying “Click Here To Learn More About Increasing Productivity With These 5 Tips!”

Elevate the story.

When you’re writing your press release template, it’s important to elevate the story. If you want people to take notice of what you have to say, they need to know why they should care about your product or service.

To do this, use quotes and statistics where appropriate. A quote from an expert can help prove that your company has made a significant breakthrough in its field and will make their lives easier by using its products or services. Quotes from other companies also lend credibility and authority to any claims made by yours; after all, if others are saying something similar about themselves then it must be true!

Get personal.

One of the most powerful elements of a press release sample is your personal story, which can be used to tell a compelling narrative about your business and products. For example:

  • You might want to use a quote from an expert in the field who has praised your work.

  • You could include details about how long you've been in business or how many years' experience it took for you and other employees at the company before launching this product or service.

You should also consider including some statistics about how many people are using this product or service, as well as any testimonials from past customers who have experienced success with it (or even just used its predecessor). This will make them feel like they're part of something bigger than themselves—and may even encourage them further down their path toward becoming loyal advocates!

Leverage influencers.

Influencers are people who have a large following on social media. They can help you reach your audience and get more exposure to your press release, which is critical to its success. The more people that see it, the better chance of it being shared by someone influential in your industry and getting them excited about what you offer. This can also lead to increased traffic for your website or blog as well as sales from customers who may not have heard about you otherwise

Customize content.

Customizing your media release template content is a great way to increase the effectiveness of your marketing campaign. By using your own words, you can make sure that it's specific to who you are and what you do. You can also use the language used by your target audience—and make sure they know exactly how they can get in touch with you or find out more information about what makes them unique!

In addition to writing custom sentences, there are other things that could be changed:

  • Use keywords (keywords are words used with search engines) so that people searching for similar topics will find this release more easily. For example: "Our company is proud of our latest product launch" rather than just "We're proud of our latest product launch."

  • Include some quotes from spokespeople who work closely with customers or have knowledge about their products/services; these quotes help give credibility and authority when posted online because they show off some personality on behalf of those interviewed during interviews conducted by journalists working at publications like ours here at XYZ Company News Network Inc.'s blogsite (or whatever site type we choose).

Write in inverted pyramid style.

The inverted pyramid style is a writing style that starts with the most important information and then goes into detail.

Inverted pyramid style allows you to include all of your information in the press release without overwhelming the reader.


The takeaway is the summary of your article. It should be concise, to the point and easy to understand. Your takeaway can also be a call to action or a link to something else you want people to know about.


By following these seven tips, you’ll be well on your way to creating a sample press release template that stands out and attracts attention—especially if you’re already doing some of these things in your current marketing efforts. Remember that any method used to get people interested in what you have to say is worth exploring because each one can lead back to the next.

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